- Become savvy on social media – Ensure you have business accounts in all relevant social media. It is a great, effective and low cost way to reach thousands of people. You can boost important posts for a minimal fee too, targeting them to the exact people in your target market.
- Recycle content – Re-using old content and turning it into something new is a great way to save time and money on your marketing.
- Partnerships – Partner up with a business related to your industry, but not a direct competitor. For example, you might team up with one of your suppliers to offer a free giveaway or special event for customers.
- Business Cards – Create professional, but interesting business cards, then give them to everyone you meet. Make sure your website, social media pages and contact numbers are clearly visible.
- Email Marketing – Sending emails to your customers is a great way to maintain relationships. Make sure you are collecting email addresses and obtaining their permission to contact them first.
- Vehicle branding – If your business has vehicles driving around, you should make sure they are branded. A cheap way to do this is with car magnets or window decals.
- Community Events – How can you get involved in a local community event?
Sometimes, these events are simply looking for your products or services in return for advertising at the event. This is a great way to get your business promoted to people you know are from your area. - Referral program – Word of Mouth is the best form of promotion. People trust their friends and family, before they trust a business. Ask your current customers to refer new customers, for a small reward.
If you need professional marketing expertise, you can always engage the services of The Bubble Co. We’re the most effective marketing agency you will find, specialising in Small Business Marketing.
