Content Marketing - The Bubble Co.
Businesses that have a content blog get 126% more lead growth than those who do not. Sharing of online content, such as blogs, videos, infographics and social media posts – without an explicit intention to sell – has become one of the biggest marketing activities of the modern world. Consumers have become more educated and they have so much information available at their fingertips. So, if they feel as though they are being sold to, they are much less likely to purchase.
Content marketing has helped alleviate this issue. Help your customers find you, your products and your services through content marketing.
What is involved in content marketing?
To start, we need to learn about your business and define your content pillars. These pillars will outline your content categories. From there, we will create your content planner – this will define the topics and forms of content across your blog, website, infographics, videos, social media advertising and SEO & SEM.
Once your strategy is defined, and content is created – we then need to distribute it, optimise it and amplify it so it can generate as much exposure as possible.
How can you benefit from content marketing?
- Lead generation
- Become an industry-though leader
- Shareable content online means more people will see and engage with your brand
- Build brand awareness, trust and loyalty
- Improve ranking on search engines (SEO benefits of well-optimised content)
- Increase referral traffic to your website
- Opportunity to build more back links to your website (SEO benefit)
- Increase potential conversions
How can you get started with content marketing?
Let us help you get started with content marketing. We will help define your overall content pillars which is the starting point to any successful content marketing strategy. From there, we can help you create content on an ongoing basis, whether it is website or blog content, video content, infographics, visual content, social media content – or anything in between.
Creating the content is one step – but amplifying it is much more important. After all, why invest time in creating content if no one can find it? We will help you amplify your content across all relevant channels so it can gain the maximum exposure it deserves.
Get in touch with us today so we can help you start or improve your content marketing strategy.