There are several movies you can watch to truly understand the upcoming impacts of the metaverse, including Spielberg’s Ready Player One and Ryan Reynold’s Free Guy. Brands such as Disney, Domino’s Pizza, Nike, Adidas, McDonald’s, Prada and Sotheby’s are all racing to take part in metaverse marketing. We’ve put together this handy article to summarise the main ways that the metaverse will impact marketing, including: