Metaverse Marketing
The metaverse is still very much in its infancy and the marketing opportunities it presents are unlike anything we’ve ever seen. Being an early mover when it comes to marketing your business in the metaverse you in the best position for long-term success.
What are some metaverse marketing opportunities?
- Insert your brand natively into the virtual realm
- Mimic real-world marketing in a virtual environment
- Set up virtual stores to sell good and services
- Purpose-built virtual venues for company/public events
- Create impactful, immersive experiences
- Offer digital collectibles (AKA NFTs)
Wait, what is the metaverse?
The metaverse, put simply, is a virtual and interactive world usually accessed via virtual or augmented reality. Many companies are currently creating their own metaverses and the implications for marketing are huge! Learn more here.
How will the metaverse impact marketing?
There are several movies you can watch to truly understand the upcoming impacts of the metaverse, including Spielberg’s Ready Player One and Ryan Reynold’s Free Guy. Brands such as Disney, Domino’s Pizza, Nike, Adidas, McDonald’s, Prada and Sotheby’s are all racing to take part in metaverse marketing. We’ve put together this handy article to summarise the main ways that the metaverse will impact marketing, including:
- Immersive, tailored experiences
- NFTs – learn more here
- Gamification
- Building community & loyalty programs
Being an early mover when it comes to digital trends, puts you in the best position to reap the long-term benefits. Let’s talk about how we can help you with your Metaverse project today.