Be visible where search is actually happening
Search has changed – fast. While Google still matters, more and more people turn to AI everyday for answers to their questions. This is where Generative Engine Optimisations (GEO) or Large Language Model Optimisation (LLMO) comes in. At The Bubble Co, we like to keep things simple – so let’s call it AI SEO.
With hundreds of millions of people using AI tools daily, AI visibility is no longer “nice to have”. It’s now a core part of modern search strategy.
We’ve spent decades dominating the results in traditional search engines like Google. Now it’s time to elevate that activity into AI LLMs including ChatGPT, Perplexity, Claude, Gemini and even Google AI overviews. Yes, even Google itself is now using AI to provide generative answers.
This means your content and SEO strategy needs to cover AI engines, too. AI delivers curated answers to human prompts and questions. And if your brand isn’t being referenced in those answers, you’re effectively invisible (yep, even if your traditional SEO is strong).
What is AI SEO (and why does it matter)?
AI SEO is the practice of optimising your brand, content and digital footprint so AI models:
Recognise your brand as a trusted source
Reference you accurately and positively in answers
Pull information about you from authoritative sources
Prefer your content over competitors when responding to prompts.
AI systems rely on existing content, context, authority signals and trusted sources. If those signals aren’t strong (or simply don’t exist) AI won’t include you.
That means lost awareness, lost consideration, and lost market share.
How do I get my brand ranked in AI LLM answers?
When you work with The Bubble Co., we don’t guess. We use data, testing and real AI prompt tracking to understand exactly how AI tools currently see your brand.
We start by giving you an overview of how AI tools are referencing your brand right now. Then we use carefully crafted tracking data to monitor the most commercially relevant prompts for your brand or industry. Our data shows us clearly which sources the AI LLM is using to gather its data from. By knowing this in detail, we can then boost those sources with plenty of relevant and positive content about your brand. We can even determine content gaps and aim to fill them for you.
It’s time to future-proof your search strategy
AI search is still early – and that’s your advantage.
Optimising for AI today is the equivalent of investing in Google SEO in its early days. Brands that move now are building long-term visibility before the space becomes crowded, expensive and reactive.
Early movers don’t chase AI answers.
They become them.
If you want your brand to stay visible, relevant and competitive in an AI-driven world, we can help.
Book a free consultation with The Bubble Co and we’ll:
Show you how AI currently sees your brand
Identify immediate visibility opportunities
Recommend a practical, future-ready AI SEO strategy