Digital marketing continues to grow and evolve at a rapid pace – and it’s not going away anytime soon. To grow your business into the future, it’s important that you’re investing in your digital strategy now. However, with the ever-changing digital landscape you need to consider the benefits of outsourcing your digital marketing rather than hiring someone internally. Outsourcing your marketing gives you major benefits over traditional hiring situations. To give your company a competitive edge, it’s worth forming a good working relationship with a digital marketing agency. Here’s why.
1. Increased skill and capability
To create a successful marketing campaign, you will need a copywriter, graphic designer, social media expert, Google certified professional, strategist, website developer and project manager. Rather than hiring all these roles internally, your business can gain the skill and capability of all these functions through an outsourced agency. Add to this the need to stay up to date with all current digital trends, and the benefits of outsourcing your digital marketing are clear.
2. Specialist Knowledge
It’s the responsibility of your agency to remain up to date with the constant changes in the digital marketing world. So you’re not only paying for their time but you’re also investing in their specialist knowledge to ensure your digital marketing campaigns are a success. Digital marketing agencies are up to date with the best practices to implement – and this is knowledge that you cannot get elsewhere. Rather than playing trial and error yourself, a qualified digital marketer will offer the expertise your business needs. And this is the quality you won’t find internally.
3. Cost and Time Savings
Rather than individually hiring all the roles mentioned above, you can usually pay 1 monthly retainer fee to your agency which equates to a fraction of the cost of multiple internal hires. When you engage with the right agency, your retainer can usually cover software and technology that would be much more expensive for you to purchase separately. The cost savings are clear, and then you need to consider all the time savings too. Your internal employees can focus on their core roles while your agency focuses on their specialist area. Using an outsourced agency saves time and by saving time, you save money. Simple.
4. Increased Output and Revenue
As a business owner, you can focus on the areas you are proficient at while your marketing agency takes care of what they’re proficient at. Your agency becomes an extension of your own internal team. Goals and commitments are made upfront, and your agency is responsible to hit these targets. You’ll benefit from an increase in leads to your business, and benefit from how digital marketing boosts revenue.
5. Fresh Ideas and Thinking
We all know that working in the same business and same industry for a while can make it hard to generate fresh ideas. As your agency works with multiple clients in different industries, they do not have the same challenges that your internal team face. By seeing what works in other industries and businesses, your agency will bring your fresh and innovative ideas that make you stand out. Similarly, they can advise you what does not work too.
It can seem daunting at first to outsource your marketing to an external, however this investment has minimal risk. After all, your agency takes on most of the risk to ensure your marketing efforts are successful. The most important aspect is to work with an agency that’s right for your business – someone you can trust, you feel aligned with, and have a good working relationship with. If you’re interested to see how this can work for your business, get in touch with us today.