A business Facebook page is a great marketing tool, with many customers avoiding websites and going straight to a Facebook business page instead. If used correctly, you can build customer awareness & loyalty, leading to more enquiries and sales. There are common mistakes that small businesses must avoid, to get the most out of your Facebook business page.
- Comments about your competitors. This looks unprofessional and can make you look insecure. Instead, focus on your business and what you’re doing right. Maintain professionalism at all times. Your customers will appreciate it and keep rewarding you for it.
- Other people’s posts: Sharing other posts that are relevant to your business is great, if done the right way. Any shared posts, must give acknowledgement to the original content creator/sharer. Do not try to share other posts, as your own. Again, this will make you look unprofessional.
- Sales posts only: Social Media is not the place where people want to see sales message after sales message. Mix in some other helpful posts too, like weekly tips, charity support or behind the scenes videos. It is important to give your page a personal feel, not just posting sales and promotions.
- Using irrelevant hashtags: This will only waste time and energy as you will not be getting your message to the right people. It can also make your business look desperate for new attention. Keep hashtags relevant and don’t over use them.
- Delete any negative customer comments or feedback: Instead, professionally and politely address the concern, solve the customer’s problem and move on. If things are getting out of hand, you can always switch to direct messages or simply call your customer to find a resolution.
There are many things to avoid on Facebook business pages. Can you suggest any other areas to avoid?
