‘Less is more’ might be a phrased coined originally to describe the beauty of modernist architecture, but it’s also a phrase very relevant for a digital context. Namely: search engine optimisation (SEO). There are many myths surroundingSEO and one ofthe more disconcerting of theseis the importance ofoptimising for unlimited keywords. Not only is this anineffective use of resources, but it may also set you a few steps back from where you started. So, while anoffer from an agency to optimisefor unlimited SEO keywords sounds attractive, it may damage your overall marketing efforts. Let’s break down the reasons why.
1. It’s not a strategic, targeted approach
A well-researchedand well-thought-outSEO plantargets selective, high–opportunity or high–growth keywords that are relevant to your business or industry. In this information agethere is a huge amount of data available at our fingertips, which negates the need for a time-consuming mass-marketing approach as the insights are there.
2. Best practice SEO optimises for 1-2 keywords per target page on your website
If you target unlimited keywords, then you’re creating even more work for yourself as each keyword needs a target landing page. And if you don’t have this target landing page, then you run the risk of adding too many keywords on the one page, which will diminishthe quality ofyour results. Too many keywords may also see yourwebpages fall prey to‘keyword stuffing’, which means yourwebsite may be flagged or even black–listed from Google Search Engine Page Results (SERPs).
3. You’re wasting effort on potential low-volume keywords
A proper SEO strategy starts with thorough keyword research, that shows specifically what search volume each keyword generates per month in your target location(for example, Australia). Some keywords may have less than 10 searches per month, so unless it’s a focus keyword for your industry or a keyword with high–growth potential, then you’re wasting effort and resources on targeting these sorts of keywords. Ranking well for keywords takes a lot of time and effort(6–12months for certain keywords), soit’s not worth wasting time or delaying your results.
4. You’re not taking advantage of Google Ads
Google Ads gives you the abilityto target unlimited keywords, so this is the best place togoafter less relevant, less focused, and less strategic keywords that still might bring benefit to your brand. You can even target competitor-related keywords to try and sway potential customers over to your brand (something you cannot and should never do with SEO!).
When it comes to SEO, quality is betterthan quantity, so when you’re approached by an agency offering the dream of unlimited SEO keywords, you’re now aware of the risks involved. In any case, ALWAYS ask questions and seek clarification on all the points listed above so that you can make an informed decision for your business.Of course,if you want to chatmoreabout your website’s SEO, or if you’d like a free keyword audit, our expert team is ready to help you today!
Photo by Markus Winkler/Unsplash
