Search Engine Optimisation (SEO) is more crucial than ever to ensure you widen the range of your audience, attract new visitors to your website and position your business as a thought-leader in your industry. Without SEO, you’re missing out on a potentially large audience finding your business online, visiting your website and hopefully even becoming a customer!
Here are the top 3 reasons why you should start investing in SEO, if you haven’t already.
1. It’s a long-term investment, with long term benefits
Done right, SEO can bring you loads of leads to your business. How? When people search for keywords relating to your products or services online, your business website will appear in better positions in the search engine results. We all know that websites on the first page of the Google Search Engine Results Page (SERP) are the websites that get clicked on the most. What’s even more important, is that the results of SEO are long lasting. With ongoing effort and attention, you can maintain the best SERP positions for your website – for a very long time.
2. More than 80% of people search online before making a purchase decision
Every second, over 40,000 search queries take place on Google. This equals over 3.5 billion searches per day! With these mind-blowing numbers it is easy to see how search engines have become part of our daily routine. The world has changed, and most people now actually rely on search engines for most of their information. If you are not working on optimising your website to appear in SERPs then you are missing out on a great opportunity. What’s more, if your competitors are optimising their website and you are not – you are at a great disadvantage.
3. The world is now mobile
People can now search from anywhere in the world, at any time, on many different devices. If you want to be part of that you need to make sure your website is mobile friendly, and then you need to make sure you’re optimising your website for success on search engines. In 2018, Google made a big change – the Mobile-first indexing. This means that Google will use the mobile version of your website first for indexing and ranking on the SERP. This helps the rising number of mobile users get access to the most relevant information even faster!
By implementing SEO, you will attract more visitors to your website, and in turn, more customers to your business. The better your website is represented on search engines, the more credibility your business will gain too. SEO has become, and will remain, an important part of your marketing mix. If you ever ask yourself ‘Do I need SEO?’, then ask yourself ‘Do I want more website visitors and potential customers?’. If the answer is yes, then you need SEO. Remember, SEO is not a cost – it’s an investment!