Sometimes we hit a wall and simply cannot think of any creative ways to market our business. Here are some simple, yet creative marketing ideas.
- Join in on weekly hashtag themes – if you can find a relevant way to become part of a weekly or well-known hashtag, then go for it. Don’t do it out of desperation though.
- Using Facebook’s ‘Pages to Watch’ feature, you can quietly follow competitor pages and see what they’re doing that works well. It might give you some inspiration.
- Unlikely sponsorships can bring you lots of new customers. You could get a friend or neighbour to agree to promote your business, by displaying your business cards or flyers. You may even be able to run a short video or advert on a TV in a medical centre or restaurant.
- Photo contests are easy to run & fun to be involved in – everyone wants to be a star. You can even use a contest to gather customer data.
- Get a guest speaker at your next event, or a guest trainer at your gym. Anyone that can bring a new experience for your customers will be well received.
- Conduct a short customer survey and find out what more you can do to keep customers happy.
- Send your customers a Happy Birthday message or email – you could even include a special birthday offer. This will surprise and delight them.
- Add some personality to your business. Use quirky images, show who your staff are and post some behind the scenes photos to social media.
- Thank your large clients for their business with a small gift – it could be a promotional mug or mousepad with your business details on it. This will help you stay in their top of their minds.
- Most importantly, stay consistent in your message to your customers. This will build trust and loyalty in your business.
Got any more to add to this list? Let us know.
