It started with the website. We overhauled the content on the website to ensure the right information was there – and it needed to be all SEO-optimised for the best long-term success.
Then we looked at the target market, and we segmented our audience into a few key categories. We used a highly credible method for extracting a relevant database list of our specific target market. This list was then used for a series of EDMs, as well as being used for a targeted social media campaign across Facebook, Instagram and LinkedIn.
In addition to overall awareness campaigns and ads, we focused more heavily on a Lead Generation campaign through social media.
The social media ads achieved a CTR rate of close to 2%, the Google Ads achieved a CTR of over 3.6% and most importantly, in this 3-month campaign, we delivered over 250 credible and interested leads to our client.