Sebel is a leading manufacturer of school furniture, corporate furniture, and stadium seating. With more than 60 years’ experience behind them it was time to showcase Sebel’s achievements and legacy in the digital space, as a way to increase brand awareness and encourage new business, with a particular focus on Q3 and Q4 activity with a back-to-school campaign.
We put together an always-on strategy focused on the following verticals: K-12, Tertiary, Leisure, Health, Hospitality, Clubs, Government, Religious, Corporate, Venues & Transport. We made a plan to launch an ‘Always On’ paid media campaign across Google, Facebook, Instagram and LinkedIn, complemented by an organic content strategy. We also put together a separate plan for the Back to School campaign, which focused on a hard sell to drive leads and included paid ads, EDMs and landing page creation.
To complement the digital launch we also worked on optimising the existing Sebel website. With no e-commerce capabilities on the website, we set about creating user workarounds that will still drive longer sessions times and increased page visits, ultimately leading to brochure downloads and website form enquiries.