Facing the threat of internet browsers fully disabling third-party cookies for users by Q4 2024, Ramset Australia needed to discover new ways to target their key audiences. Given the benefits of owned data, The Bubble Co recommended list building options to assist Ramset with growing their database of subscribers.
Ramset needed support to make the process as streamlined as possible, so that new subscribers felt engaged and nurtured community members, without someone manually attending to this in-house.
The Bubble Co provided several options to support Lead Generation, and Ramset opted for our recommendation of a Lead Gen Campaign on Meta.
We suggested that Ramset use the chance of winning a monetary prize in exchange for sign-ups. Using the incentive of a $500 Visa Gift Card, The Bubble Co designed the creative and developed an in-app Lead Generation Campaign, which would run for 1 month.
Additionally, to ensure the process was as efficient and autonomous as possible, we synced the Lead Gen form with MailChimp, meaning leads were automatically added to a list and an auto-follow-up email was sent to each new user. This streamlined the process, whilst ensuring users were assured of the legitimacy of the campaign and database they had just signed up to.
The campaign was well-received, bringing in 489 new leads for Ramset in 1 month, at an average cost of $1.25 per lead. In addition to the Leads captured, Ramset gained Brand Awareness from a Reach of over 11,500 users and an average Engagement Rate of 4.36% (industry average = 1-3%).