The challenge
Pryda needed to create awareness around the availability of their Stud to Wall screw to drive end users through retail to purchase – and they only had 8 weeks to make it happen. Targeting mainly framing carpenters, residential builders and commercial builders through the retail/distributor channel – it’s a tough audience to crack with so much competition in this space.
Our solution
After working closely with the Pryda team on the digital strategy for this campaign – we knew we had to work on the product positioning on the website, and then craft a targeted social media and Google Ads campaign to reach the right audience.
In this shorter 2-month campaign, we reached over 80,000 unique relevant people which resulted in a MASSIVE click-through rate (CTR) of 7.03%, absolutely smashing the industry benchmark of 1-3%.