After working closely with the Pryda team on the digital strategy for this campaign – we knew we had to work on the product positioning on the website, and then craft a targeted social media and Google Ads campaign to reach the right audience. 

In this shorter 2-month campaign, we reached over 80,000 unique relevant people which resulted in a MASSIVE click-through rate (CTR) of 7.03%, absolutely smashing the industry benchmark of 1-3%.