The challenge
Outdure is a leader and innovator in outdoor decking systems and surfaces. Outdure secured its product on The Block in 2019, so they wanted a digital marketing agency to partner with to help capitalise on this exposure. The intention was to awareness with end consumers and builders/installers of the Outdure product through amplification of The Block exposure and then retarget that audience to generate more leads.
Our solution
A holistic digital and marketing campaign was developed that included the creation of content (blog, brochure and social assets) along with a digital campaign that targeted end consumers, builders and architects, each customer group with their own key messaging. Our approach was to ensure the same marketing budget was maintained, but ensured the targeting and messaging for each customer group ensured better outcomes.
Results:
- FB / Instagram leads increased by 200% in Aus and 100% in NZ
- Reduction in Cost Per Lead
- Maintained lead quality with dramatic increase
- We also implemented a content amplification plan, which has seen engagement and clicks to the website from social platforms increase by 300% (previous clicks from social platforms averaged 3K per month and is now 9K).