Outdure is a leader and innovator in outdoor decking systems and surfaces. Outdure secured its product on The Block in 2019, so they wanted a digital marketing agency to partner with to help capitalise on this exposure. The intention was to awareness with end consumers and builders/installers of the Outdure product through amplification of The Block exposure and then retarget that audience to generate more leads.
A holistic digital and marketing campaign was developed that included the creation of content (blog, brochure and social assets) along with a digital campaign that targeted end consumers, builders and architects, each customer group with their own key messaging. Our approach was to ensure the same marketing budget was maintained, but ensured the targeting and messaging for each customer group ensured better outcomes.