The challenge
Lane Door Furniture (an ITW brand) had 2 main objectives:
– Increase social media audience
– Launch new Lane Grande Smart Door Handle to market
We needed a strategy that built social media audiences while allowing for seamless integration of product launch campaigns.
Our solution
To increase the social media audience, we launched a targeted Facebook Follow campaign.
To launch the new product, we ran a series of ad campaigns and one of those included developing a Game of Skill competition. We devised a small online activity that was completed on a landing page that we developed on site, which also included information about the new product, T&Cs and was used to collect contact details of the entrants. The goal was to receive over 100 entries.
The social media audience increased by over 2000% in less than 3 months.
Combined with a strong social media campaign, the Lane Grande Smart Door Handle promotional competition had over 900 entries.