The challenge
Gold Coast Paint Supply had two prominent brands, one brand for their services and one for product. So, first challenge was to develop a smart, strong professional brand that stood out from your average tradie! The client wanted to keep two brands under the one umbrella, so each brand needed to stand alone but keep within the brand guidelines.
These two brands also needed to sit under the one website as a new website with online store needed to be designed and developed.
Our solution
The roof is the single most protective element of housing the people we love. Our client wanted a strong, yet simple clean brand, so our approach was to implement this into our design and connect the two brands.
The website was designed to promote the roofing services of Smart Fix Roofing, but provide an on-line store for Gold Coast Paint Supply and build awareness of their specialised roof paint and increase additional sales, generating another income stream from their services. Built on WordPress WooCommerce, we designed, developed, created the content and launched a Customer & SEO friendly website for Gold Coast Paint Supply.
DELIVERABLES:
- Brand Identity and Sub-brands
- Brand asset development
- Website (online store)