The challenge
EA Sports was weeks away from launching a highly anticipated game, FIFA 22. To support this launch in various regions, Retail Point Of Sale (POS) needed QR codes printed on them and directing people to a region-specific landing page in Thailand, Malaysia, Hong Kong, UAE and Indonesia.
With POS printed and ready to go – and only 4 weeks until the launch – we needed to design & develop landing pages – fast.
Our solution
We utilised the power of WordPress to help us design & develop the wireframes, according to a template. Upon design approval, we launched into development. All the pages had their own unique URL, QR Code and tracking implemented.
We also had to report on the usage of these landing pages, so we implemented our dashboard reporting system to allow our client to click a simply link which showcases data in real time.
Successful completion and launch of 5 geo-specific landing pages, all within 2 days ahead of schedule.