The Buildex brand runs an annual decking campaign for the decking season. In 2021, the challenge was how to reach the relevant audience using mainly digital channels and in the middle of pandemic, lockdown and supply shortages in store.
We worked closely with the team at Buildex to formulate the right strategy. Then we created and implemented the full suite of campaign assets including a custom-built landing page for the end users and a separate landing page for the retailers. We designed a range of social media ads that were targeted at a very specific audience and we took advantage of the ad formats that were performing best at the time.
The digital campaign resulted in over 632,000 Ad Impressions, reached over 208,000 unique people with an average Click Through Rate (CTR) that is well above industry benchmarks of 1.88%. What’s more is that all of this was achieved for a low CPC of only $0.99.