Here are the best 3 things about Google AdWords Campaigns:
1. You know how much you’re spending. With AdWords, you define your monthly budget and besides daily variances, you will not spend above your allowance in that month. So there are no nasty surprises.
2. It’s really easy to see if your campaigns are working. Google AdWords has lots of measurements and statistics to show how your campaigns are tracking. Unlike traditional marketing, you can actually observe how many people clicked on your website and what it cost. You’ll know if it’s worthwhile to continue your campaigns using this data.
3. Your ads can appear on Google really FAST. No need to wait days or weeks to see your ads published. You can see them online almost instantly. Combined with the visibility of budget and results, you’ll be able to quickly determine any changes needed.
In saying this, not all features in AdWords are suitable for every business. Also, it is very easy to waste your budget using AdWords Campaigns. If your campaigns are not optimised and managed correctly, your budget could be spent on wasted clicks from people who were never likely to become customers. Ensure you have a well-managed and highly targeted campaign, run by professionals.