When talking with businesses who need more leads, sales and conversions – it always astounds me when they dismiss important marketing channels by saying, “we tried that, it didn’t work”. It’s as though, there was only ever one way of doing things!
Sure, you may have tried some digital marketing channels that didn’t work – at that point in time, or with the content you were using, or with the targeting you set, or with the budget you had. Do you see my point? Let’s take one example; running Paid Ads is not a one-size fits all approach. It takes constant learning, tweaking, optimising to keep them performing for you, consistently. And you need the right agency partner to do this effectively for you.
Why most failed campaigns are due to poor execution
As of December 2024, we see about 4,000 – 10,000 ads every day*. Crazy. And you think your 1 campaign was just going to magically cut through?
Sorry to disappoint you. Persistence, consistency, testing, learning and evolving is key to success.
So, is it an art or a science to getting the best performing campaigns? The truth is that it’s a bit of both. You need the creativity to capture people’s attention, and then you need the technical know-how to execute correctly.
One of the worst things I’ve seen from companies – is when their internal marketing team starts an ad campaign, for example, and just lets it run without ever checking in on it. An effective ad campaign needs regular monitoring, optimisations, updates, testing and thorough reporting to see where improvements can be made. Stop wasting money on ad spend, with campaigns that are not being effectively managed and optimised.
How persistence and testing separate winners from losers
When I started my second business and launched its website, I also engaged our SEO guru to work his magic. Month 1 – nothing. Month 2 – Still waiting to be ranked. More testing, more tweaking, more content creation, more ‘doing the work’. Month 3,4,5,6 – then boom! We started ranking. Fast forward to 2 years later and we are sitting pretty on page 1 for all the target keywords that are important to us.
Imagine I gave up in month 6 – and decided “we tried that, it’s didn’t work”. Persistence pays off in digital marketing.
Some companies are still expecting to hire a unicorn
Yes, you read that right. Still, we see too many companies trying to hire 1 marketing role to cover strategy, design, content creation, campaign creation and management – and the list goes on. This has been tried, by many companies, for many years – and what we can now confirm – is that this doesn’t work. Most of our clients have a marketing person, or small team internally, and then they add firepower by bringing in our extended team to support in all the additional areas that are not covered by the in-house team. This is a much more cost-effective, efficient and results-driven solution.
Get the right people around you
At our agency, our team has crafted 1000s of marketing messages over the years. We work with different industries, brands, people and geographies. Think you’re going to get the most creative work inside the bubble of your organisation? Think again. Get the creativity, expertise and out-of-the-box thinking that comes from partnering with a specialist digital marketing agency. We will use our hands-on experience to show you what’s worked, what to avoid and how to get the best results, specifically for your brand. Let’s get to work.
*source: digitalsilk.com
